Danielle Go

Core Empath Corp

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Core Empath Corp is the first and only benefit corporation that identifies empathetic businesses and certifies them as Core Empaths. The brand manual contains collected brand user interviews that explore what it means to be an empathetic brand and what brands can do to be more empathetic.

In My Day

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With its name being a play on the saying “back in my day,” In My Day is a fun and playful beauty company that brings senior women clarity on the right skin products for them, illuminating the glowing beauty they have always had.

Real Things People

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Real Things People visualizes the correlation between a brand identity and a personal identity. The publication features a survey of questions that were given to different brand users, who each chose a brand they personally aligned with, with each of their spreads being personalized in accordance to the visual identity of their chosen brand.

Instead of just being seen as a product label, branding has the potential to be a patch to one’s personal identity—something not meant to perfectly conceal the voids in one’s lifestyle, but rather fill these gaps to aid in strengthening their ideal self-image.

Likha Typeface

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Custom display typeface inspired by my personal gravitation towards serif typefaces and my cursive handwriting.

New Dawn

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New Dawn is a commercial space travel company for intergalactic travelers. The brand embodies technological innovation and a forward-looking mindset through bold typography and color; a witty tone and voice; and decked-out space gear that makes the space travel all the more fun.